Email marketing is still one of the most effective strategy for promoting your brand, product, or services. Most website owners use email marketing services such as MailChimp or Sendinblue rather than operating a self-hosted newsletter software. They provide an online interface to build your email lists, create campaigns and send emails. They also offer some form of free plans to start out. For example, with Mailchimp you can send an unlimited number of emails to up to 2000 sunscribers, but you can’t use more advanced features such as automations.
With the free plan of Sendinblue you can store an unlimited number of subscribers on your mail list, but you are limited to 300 emails per day.
The problem is when your email list starts growing so will your fees. Mailchimp is one of the most popular services, but also the most expensive one. If you have a large list, you can end up paying thousands of dollars every month. Luckily, there are Mailchimp alternatives.
Self-hosted email newsletter applications
One of the most popular self-hosted newsletter app is Sendy. Self-hosted means you have to install, set up and host the software on your server. This may sound a bit complicated, but there are easy-to-follow guides on how to set up these softwares.
So what are the benefits?
In short, cost, cost and cost. You can save thousands of dollars by using your own self-hosted newsletter software. A Mailchimp alternative like Sendy has most of the functionalities that other email marketing services provide, but your monthly cost will drastically drop. And the beauty of this is that a self-hosted email newsletter application has most of the functionalities that cloud-based services offer.
Sendy costs a one-time-fee of $59 and has the functionality to connect with Amazon Simple Email Service (Amazon SES). It is a cloud-based email sending service and Sendy uses its API to connect to your Amazon account and send out emails. At Amazon SES sending 10000 emails only costs $1. Yes, ONE dollar / 10,000 emails! With Mailchimp this would cost over $200 per month. If you have 100,000 subscribers, Mailchimp would charge you over $1000 per month, while using Sendy with Amazon SES, this would only costs around $10. Now you see that learning a bit about installing the software and set it up definitely worth the hassle.
Sendy Main Features
- Sends emails via Amazon SES or other SMTP services
- Detailed campaign reports
- Separate client accounts. You can operate your own email marketing service
- Autoresponders. Automate email sending.
- List segmentations and custom fields.
- Single or double opt-in & opt-out
- GDPR Support
- Integration with a vast number of third-party applications
- Subscription forms and email newsletter templates
As you can see there are many advantages of using a self-hosted newsletter software. There are some learning curves, but if you are unfamiliar with newsletters, you’ll need to learn Mailchimp or other similar services as well. Why pay thousands, when you can have the same results for a few dollars?