With over 320 million active monthly users Twitter is one of the most important marketing tools a website owner should use. More than 7000 tweets are sent every single second.
Using Twitter you can follow or have conversations with other people. It’s also a great way to engage with your followers. You can even use Twitter to provide customer service.
Twitter marketing for doctors
So how can Twitter help your medical practice? First of all, you can stay in touch with your patients. You can answer their questions or give them updates. This is a great way to build up your online presence and reputation.
You can also obtain new patients if your current followers like or retweet your tweets. However, you need to first get followers. Here is a few tips how you can do that.
1. Advertise on Twitter
Just like on Facebook, you can advertise on Twitter as well. This way you can reach pontential customers/patients and gain more followers.
Note! Never purchase Twitter followers outside twitter. There are freelancers from third-party websites that offer to increase your Twitter followers. Never do that! First those followers will be irrelevant to your business. Second Twitter will likely penalize you for that. So it’s not worth it.
2. Optimize your account
Make sure you write a good bio for your profile. Here you have 160 characters to explain who you are and what you do. Add relevant hashtags so that people can find your Twitter account when they search for those terms.
Also don’t forget to fill out your location and your website url.
Add a good quality profile and header photo. The correct size for profile photo is 400 x 400 px and the correct size for header photo is 1500 x 500px.
3. Decide who to follow
It’s not a good idea to follow anybody. You need to follow people who may be interested in your services.
Follow your competition. This way you can be aware if you are missing out on some important information.
In order to get targetted followers, you can start following the followers of your competition. How to do this?
Go to your competition Twitter page and click on their followers. Here you will see the people who are following them. Now you can start following these people too. There is a good chance that these people are their patients or people who are interested in their services.
NOTE! Do not start following people aggressively because Twitter will suspend your account! This is especially important if your Twitter account is new. Start following no more than 10-20 people a day.